There are countless examples of how closely
linked sport and money have become, but here in Las Vegas this week, the
relationship has appeared too close for comfort.
Such is the supercharged media frenzy over the
so-called "fight of the century", and the ramped-up interest in events
here in Nevada, this will be one of the most lucrative sporting events
in history, generating an estimated half a billion dollars.
Floyd 'Money' Mayweather is already the richest sportsman in the world. Now the American is set to earn another $200m (£130m) for this weekend's world welterweight title fight.
Opponent Manny Pacquiao will have to be content with around $130m (£85m). And the Filipino is doing well outside the ring too, having recently signed new endorsement deals with the likes of Nike, Foot Locker, and Nestle.
The anticipation for Mayweather v Pacquiao is understandable. After all, these are two of the greatest pound-for-pound fighters of their era - one undefeated; the other a champion of six weight divisions. Something has to give. And few sports can match boxing for sheer fervour when it comes to fight-nights such as this.
And yet, despite the barely believable numbers being generated here, they are also perhaps symbolic of a sport that has sold its soul and lost its way.
The fight is generating record revenue for a boxing bout. But much of that is down to the pent-up demand created by six years of negotiations over money, quarrels between television networks, and delays over drugs testing
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